Foundations Of Property
Gain valuable insights into Property Options and Property Investing through the Live Rich program, refined and perfected through two decades of teaching and mentoring our students — Live Rich gives you the essential knowledge to create generational wealth through property.
Learn the step-by-step strategies, taught by Australia’s leading and most respected property strategist, Mark Rolton. You will never look at a parcel of land the same again…
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What is a Property Option? A Smart Strategy for Buyers
If you’re a investor or developer, a property option can be a game-changing tool to secure land while you evaluate its financial potential. It allows you to control a property without committing to purchase—giving you time to conduct due diligence, confirm approvals, and ensure the feasibility of your development project.
At Mark Rolton Education, this is one of the many strategies we teach—how to use property options to minimise risk, maximise profits, and make informed property investment decisions.
How Does a Property Option Work?
A property option is a legal agreement where the buyer pays an option fee to the seller for the exclusive right (but not the obligation) to purchase the property within a specific timeframe at an agreed price. For developers, this provides time to:
Conduct feasibility studies efficiently
Secure zoning and planning approvals
Line up financing and investors
Ensure the project is profitable
Here is a Real Life Example
Meet Alex, the Property Developer
Alex is looking at a 2-acre parcel of land listed for $1 million in a growing suburb. He wants to build a 15-unit townhouse development but needs to confirm the project’s feasibility before committing.
He negotiates a 12-month property option with the seller, paying a $1,000 option fee to secure the right to purchase the land for $1 million within that period.
Feasibility Analysis: Does the Deal Stack Up?
Before deciding to exercise his option, Alex conducts a feasibility study to determine if the numbers work:
Summarised for Example Purposes
Costs
Land Purchase: $1,000,000
Development: $3,500,000
Total Cost: $4,500,000
Revenue
Projected Sales (15 townhouses @ $600,000 each)
Total Revenue: $9,000,000
Expected Profit: $4,500,000
Scenario 1: Feasibility is Positive
After analysing the costs, expected sales prices, and market conditions, Alex confirms that the project has a healthy profit margin of $1.5 million. He exercises his option, purchases the land, and proceeds with development.
Scenario 2: Feasibility is Negative
If construction costs increase or market conditions change—reducing his projected profit below his target—Alex chooses not to exercise the option. His only loss is the $1,000 option fee, which is a small price to pay compared to the potential risk of a bad investment.
What is included in the Live Rich program?
Unlock proven, time-tested strategies from a mentor who’s navigated real challenges and had monumental success.
This comprehensive program of 106 lessons equips you with everything you need to start your property journey..
Mindset – Building a Bulletproof Mindset, How to overcome limiting beliefs
Property Blast Off Series – step by step guide to Getting started in Property
Property Options Strategy – An in depth look into all things Property Options
Finding Accurate Market Deals
Feasibilities – learn how to establish whether a deal is profitable.
Legalities – All legal documents provided for your Property Option Deals
The Ultimate Buyers – Access Marks database of potential buyers.
Understanding Your Location
Property Development – An introductory to taking a project from Option to development completion.
Exits – How to exit your development project.
Funding, Finance and Mezzanine - Property Cashflow Strategies
Project Management
Splitters, Strata’s and Land subdivision
Borrowing – How to obtain the finance to fund your property projects.
Portfolio Builder – the A to Z of building a lucrative Property portfolio.
Stash Property – Discounted rate to Stash property software to locate and put together your property deals.
I’ve created countless successful property experts who have made millions of dollars in property deals around Australia.
Jump In Early and Unlock Unique Advantages!
An Exclusive 2 Day Event.
Gain insights and practical skills from Mark Rolton during this exclusive 2-day virtual event. You'll get the lowdown on the latest strategies, and best practices straight from Australia's leading property strategist. Dive into interactive sessions and real-life case studies, and walk away with actionable skills and mindset to create wealth through property. It is a unique opportunity to network with other like minded individuals and join in collaborative workshops. Your time is now!
Date: 24th & 25th May 2025
How Much Should You Cheerfully Pay for This Remarkable Program?
Live Rich Program:
Australia's Leading Property Strategist
Mark Rolton
100% risk free - 30 days guarantee
Here's what you get:
Same method that created 56 millionaires
Virtual coffees with networking community
Weekly webinars and strategy sessions
106 recorded modules
Over 30 hours of video content
Total value: $22,614.00
Today Just $1497
"It changed my life"
"$3 million dollar in profits from one of his first deals in 9 short months." - Take Raj (Sidney)
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30 Days Guarantee
If you’re not completely satisfied with the strategies and concepts covered in the Live Rich course, we’re here to support you. We offer a FREE 1-to-1 coaching call with one of our expert coaches to help clarify any doubts and ensure you feel confident moving forward.
Frequently Asked Questions
Do I need experience in property or investing to take part in Live Rich?
No. The great thing about the Live Rich content is it’s designed to suit all levels of experience from beginners to experienced property experts and investors.
I work full time, will I have enough time to study the Live Rich program?
Whilst Mark recommends spending 5-10 hours a week on the education component, this is a self-paced learning program so you can study at your own pace and there is no deadline.
If I do Live Rich, how quickly can I take part in a joint venture with Mark?
The great thing about the program is, you can commence doing property deals as soon as you enroll. With the help of student support, you are guided and assisted throughout the entire process.
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